
Headquartered downtown Milwaukee, WI MarkIT was founded by President and CEO Scott Hrdlicka in 2000.
At this time Scott began researching online business development while pursuing a Master of Science in Engineering Management MSEM at the Milwaukee School of Engineering.
After focusing his Master´s degree around marketing and technology, Scott found that a select few small to medium businesses were out growing their competition and their industry. The difference was that these organizations had integrated the Internet into their marketing strategy.
After researching internet search technologies and marketing practices Scott decided to implement some of the search engine optimization techniques at TriTech Corporation. On this SEO project Scott was responsible for directing a team to design all keyword and content optimization for this site´s 240,000 products.
The results were stunning and within one year the site took TriTech´s web traffic from 30 hits a month to 150,000 hits a day with an average of over 12,000 unique daily sessions.
The final result was that the organization´s product sales increased by over 7000 percent the first year they launched the site.