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Pay–Per–Click Advertising
With the growth and popularity of search engine marketing, many organizations have had great success by integrating Pay–Per–Click campaigns into their Internet marketing strategy. Pay-per-click advertising allows organizations to bid on keyword search terms in trade for placement in search engine results like Google, Yahoo, MSN, and many others.
Costs of Pay–Per–Click Advertising
Contrary to popular belief pay-per-click advertising can be cost effective. For example, say an organization pays $0.10 per click through and the typical ad conversion rate is 1%. For every $10.00 that is then spent on PPC a sale is converted. Now if the organization earns more than $10.00 profit from the sale, the ads are considered financially successful. Businesses should also take into effect the gained visibility in search engines, and the gained brand awareness of the other 99% of unconverted sales. Of this 99%, if 3% return to the site anytime to purchase, again the organization gains from PPC advertising.
Pay–Per–Click Keyword Research
Understanding what keywords the prospect uses when looking for a particular product or service is fundamentally the most important step in developing an Internet marketing campaign. It is critical to understand what keywords your prospects use when they are looking for your business on the Internet. At MarkIT, we perform all the necessary research and monitoring of key phrases to manage your pay–per–click marketing campaign.
Effective Pay–Per–Click Ads
Web marketing takes advertising ’back to basics’ because all ads need to have a unique call to action. At MarkIT we have spent years researching and testing many types of copy used in pay per click advertisements and can put this experience to work in your advertising campaign. Additionally, MarkIT furthers the advertising by finding and strategically selecting the optimal landing page for your prospect to increase the probability of a prospect to convert to a customer.
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