Phone: 414.831.2891
Website Advertising Consulting
With the growth of search engine marketing and SEO, marketers have also found great success in using paid inclusion or Internet advertising to drive qualified leads to their company’s website.
Pay–Per–Click Advertising
Pay–Per–Click PPC allows organizations to bid on keyword search terms for placement in the search engine results. The results on pay per click vary on each search engine; however, they are usually very visible with controlled descriptions from the bidder. Common pay–per–click programs include Google Adwords and Yahoo Search Marketing.
Affiliate Advertising Programs
Another common and effective form of internet advertising are affiliate programs. These programs are a great way to increase relevant traffic to a website, while promoting sales vs. page views. An affiliate program by design is in place to link relevant visitors from one site that may not sell a specific product to a site that does, and earn a commission by doing so.
Website Banner Advertisements
The third and final common type of internet advertising is the use of banner ads. These ads normally appear on relevant sites and cost is typically figured in two ways. First is the number of exposures the second is by click through. Depending on the type of product or organization to be promoted banner ads can help a brands web presence considerably; however, they are commonly the least effective when attempting to convert sales on a click through basis.
Integrated Internet Advertising Strategy
MarkIT commonly designs programs using a combination of the internet advertising programs listed above in addition to others. At MarkIT, we analyze the current marketing strategy for the organization and custom tailor each solution to optimize the exposure for each client.
Contact MarkIT
